Shop on Shop Off Tours

– an audioguide for Wien Mitte The Mall

with Ilkin Beste Cirak and Frank Daubenfeld

This projects wants to question not only the spaces we dedicate to shopping in our cities, but also our habits and routines all surrounding the everyday activity that is shopping.
Audience members are wearing headphones and are guided through Wien Mitte The Mall. The focal point in this project is not the hustle and bustle of the mall, but rather the individual with their own experience and perception. How do you use the space differently, if your conception of a familiar place is changed?
There are three different tours avaiable, all focusing on a different element of the mall.

You can find this project on