Shop On Shop off Tours

an audio guide for Wien Mitte the Mall

with Ilkin Beste Cirak and Frank Daubenfeld

This projects wants to question not only the spaces we dedicate to shopping in our cities, but also our habits and routines all surrounding the everyday activity that is shopping.
Audience members are wearing headphones and are guided through Wien Mitte The Mall. The focal point in this project is not the hustle and bustle of the mall, but rather the individual with their own experience and perception. How do you use the space differently, if your conception of a familiar place is changed?

We are developing three different tours (mis)guiding you through the shopping mall. Each tour has a different focus: The Staircase to Heaven Tour: A reflection on architecture and its role in creating the backdrop of consumerism. The Sensation Seeker Tour: Shifting our perspective on the structures and sensations we are confronted with. And the Product Placement Inn Spar Tour: Focusing on the stories of the products that we deal with on a daily basis.